Coaching and therapy share some similarities—they both involve deep listening, reflection, and a commitment to personal growth—but their purpose is fundamentally different. Therapy is primarily concerned with healing: it helps people manage psychological distress, recover from trauma, and work through conditions such as anxiety or depression.

The therapist looks at how past experiences shape present difficulties and applies evidence-based clinical methods to restore wellbeing. By contrast, my Coaching starts from the premise that the client is already resourceful and not seeking treatment.

Coaching is future-oriented: clarifying goals, enhancing performance, and building resilience. A client comes to me not because something is “broken” but because they want to do better, whether that means finding balance, improving productivity, or navigating a career transition.

My role is that of facilitator and thought partner, helping clients unlock potential rather than diagnose problems. Put simply, therapy heals, while my coaching builds. Therapy often asks “why?” whereas coaching asks “what next?” But within its scope, coaching offers a powerful space for growth: not treatment, but transformation.

If in the context of our discussions it becomes clear that a client needs therapy, rather than coaching, I discuss it with them and refer them to trained therapists.